Altruism by Design Gretchen Jones

Altruism by Design

building better businesses

Altruism by Design is an approach that seeks congruence between our personal and professional intentions and behaviors. I want to understand what it will take to empower us all, feel more pride in our work, and create more meaning within our lives—through a lens of holistic sustainability.

(Think of this as hyper-progressive TRANSITION DESIGN + CSR.)


Proving–through quantitative and qualitative analysis–that it is possible to create harmony and balance in our approach to social, environmental and economic sustainability. Ultimately I’m seeking more meaningful ROI that validates the importance of integrating well-being into our work and businesses, caring for our bodies, our minds, and our spirits.


What I’m working through:

  • Opportunities for fundamental change at every level of society are needed. Addressing the issues at hand within each industry through ecologies of intervention, I’m uniting practitioners and researchers from design and beyond.

  • Identifying the direct and indirect conflicts between our value systems. Both personally and professionally, through awareness of the incongruencies in how we FEEL vs. how we operate, I’m seeking to understand how to align our work with ourselves.

  • Methods for unveiling and embracing what really matters. Beyond profitability and growth as motivational factors, I’m searching to understand value creation and what hurts/hinders us from moving more fully into sustainable organizations, products, and services.




My research aims to prove that doubling down on our core beliefs can improve our bottom lines.



noun: The belief in, or practice of, the principle and moral concern for happiness of other human beings, resulting in a quality of life both material and spiritual.

Altruism may become a synonym of selflessness—the opposite of selfishness. It is a process of focusing both on the single people and the whole community.


noun: Deep respect for someone or something

verb: Regard or treat with deep respect

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Interested in my research, or eager for me to present my findings?

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