Altruism by Design

Building Better Businesses


At its core, Altruism by Design is an approach that seeks to find congruence between our intentions and behaviors, on a professional/business level. My aim is better understand what it will take to empower us all to feel more pride in our work and create more meaning within our lives, through the lens of holistic sustainability

(Think of this as hyper-progressive TRANSITION DESIGN + CSR)

THE GOAL: Proving–through quantitative and qualitative analysis–that it is possible to create not only harmony, but balance in terms of how we approach social, environmental and economic sustainability through a more meaningful ROI that validates the importance and practice of integrating well-being into our work and businesses, through caring for our bodies, our minds and our spirits.


My research aims to to prove that the value in doubling down on our core beliefs can improve our bottom lines through investing in how we operate.


  • Opportunities for fundamental change–at every level of society is needed–Means addressing the issues at hand within each industry, through ecologies of intervention that unites researchers from within and beyond design.

  • Identifying the direct and indirect conflicts present between our value systems—both personally and professionally—through awareness of the incongruencies in how we FEEL vs. how we operate.

  • Methods for unveiling and embracing what really matters–beyond profitability and growth–as motivational factors value creation, as well as what hurts/hinders us from moving more fully into sustainable organizations and products/services.

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noun: The belief in, or practice of, the principle and moral concern for happiness of other human beings, resulting in a quality of life both material and spiritual.

Altruism may become a synonym of selflessness which is the opposite of selfishness. It is a process of focusing both on the single people and the whole community.


noun: Deep respect for someone or something.

verb: Regard or treat with deep respect.


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Interested in my research, or eager for me to present my findings?

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