Altruism by Design

Building Better Businesses


At its core, Altruism by Design is an approach that seeks congruence between our intentions and behaviors. My aim is to empower us all to feel more pride in our work and create more meaning within our lives, through the lens of holistic sustainability

(Think of this as hyper-progressive CSR training)

THE GOAL: Creating harmony and balance in terms of how we approach social, environmental and economic sustainability, and most importantly, integrating well-being in our bodies, our minds and our spirits.



Together, we will learn how doubling down on our values can improve our bottom lines, the works we create, the relationships we build and sustain with our customers and, through it all, how to become better leaders.


People everywhere can feel how fast things are changing right now. Creative businesses are driving as well as being impacted by the chaos of non-stop innovation, disruption, and change. Entrepreneurs are presented with unique challenges and opportunities, as a result: it’s possible to weather the storm and emerge on the other side doing better for our environment, our communities, our customers and ourselves—simultaneously.  

Centered on understanding the internal, we’ll create more choice for us externally by contextualizing our motivating drivers. Collectively, we will support each other in creating/exploring new pathways forward, in an effort to become stronger leaders for ourselves and those we work with.

This day long workshop consists of three parts, each with a lecture and group exercise:

Pattern Break — Activate & Engage Your Consumer Audience: Building a strong audience through activating and engaging qualitative and quantitative information within your business and creativity.

Killing it with Kindness — Learning Your Leadership Style: Empowering yourself, your staff and your business through honing your mode of operating, both inside AND outside the studio.

Altruism in Design & Business — Build More Purposeful Processes: Aligning your creative and business practices and your values with a holistic approach to sustainability.


We'll learn:

  • Identifying the direct and indirect conflicts present between our value systems—both personally and professionally—through awareness of the incongruencies in how we FEEL vs. how we operate.

  • Methods for embracing/unveiling what really matters, what motivates us, as well as what hurts/hinders us from moving more fully into our sweet spots.

  • Learn how to be more fulfilled creative professionals, who use their powers for the greater good.


This workshop is explorational.

The programming is quite literally to help us all to lean into more expansive, honest and understanding modes of managing ourselves, our expectations, and our interactions with the world.



noun: The belief in, or practice of, the principle and moral concern for happiness of other human beings, resulting in a quality of life both material and spiritual.

Altruism may become a synonym of selflessness which is the opposite of selfishness. It is a process of focusing both on the single people and the whole community.


noun: Deep respect for someone or something.

verb: Regard or treat with deep respect.

GJ bkgd_NEW3.jpg

2019 Locations & Dates

[This] workshop and its every detail was so well-considered… the beautiful setting, the format of the day with alternating visual presentations and lectures, guided exercises and conversation all provided some much-needed structure for me... Spending the day with [Gretchen] so deeply affected and helped me… she delivered on all levels, from sophisticated presentation to content quality!” — Alice Wu

2019 Workshop Imagery.006.jpeg

March 29th, 4-7:30pm (GMT)

Santa Fe's incredible MINI workshop will be hosted in partnership with the beautiful El Rey Court and Santa Fe’s own Megan Branch of Maida Goods.

I've been absolutely terrified every moment of my life - and I've never let it keep me from doing a single thing I wanted to do.” — Georgia O’Keefe

2019 workshop additions.002.jpeg

April 7th, 10AM (EST)

Building Better Businesses: Altruism by Design

Mill Collective is a biannual exhibition of design and craft located inside Plant Seven, a new center for culture and innovation in High Point, North Carolina.

“We either live with intention or exist by default.” – Kristin Armstrong

2019 workshop additions.003.jpeg

May 18th, 10am - 6pm (CST)

Nashville Tennessee’s special intensive workshop will be hosted by the incredibly special gathering place The Abode by Nomad Collective and in partnership with visual artist Celeste Greene. This event is NOT to be missed!

“This is the power of gathering: it inspires us, delightfully, to be more hopeful, more joyful, more thoughtful: in a word, more alive.” — Alice Waters

2019 Workshop Imagery.001.jpeg

May 26th, 10am - 6pm (EST)

Montreal Quebec's incredible workshop will take place at Closet Case Patterns, hosted in partnership with founder & Creative Director Heather Lou.

“The key to growth is acknowledging your fear of the unknown and jumping in anyway.” — Jen Sincero


2019 Workshop Imagery.008.jpeg

June 9th, 2019 (Retreat)

Interior designer and art therapist Blythe Friedmann and the Inverness A-FRAME host gjCo for a retreat of epic proportions in West Marin. (Details coming soon)

“To believe in 'the greater good' is to operate, necessarily, in a certain ethical suspension.” — Joan Didion


2019 Workshop Imagery.010.jpeg

June 15th, 2019

Gretchen is headed back to Los Angeles to once again partner up with influential retailer Poketo for their incredible workshop series.

“It’s through mistakes that you actually can grow. You have to get bad in order to get good.” — Paula Scher

2019 Workshop Imagery.009.jpeg

July 14th (Retreat)

Boothbay Harbor Maine's Special Summer Retreat is hosted In partnership with the lovely and talented Jeweler Kate Jones, This special & intimate retreat will be at her beautiful home studio no less!

“The joy of life consists in the exercise of one's energies, continual growth, constant change, the enjoyment of every new experience…The eternal mistake of mankind is to set up an attainable ideal.” — Aleister Crowley


2019 Workshop Imagery.011.jpeg

September 22nd, 10am - 6pm (EST)

gJ's coming back to her not-quite-home town for another round of reconnection, reflection and workshop'in. Hosted in partnership with the ever stylish and thoughtful Scarlet Chamberlin and her beautiful Chinatown studio.

“By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.” — Confucius


2019 Workshop Imagery.012.jpeg

WANTED: October 2019 Hosts/Location

If you want me to come visit your city/town, or you are interested in co-hosting a workshop…email me!

2019 Workshop Imagery.013.jpeg

WANTED: November 2019 Hosts/Location

If you want me to come visit your city/town, or you are interested in co-hosting a workshop…email me!

GJ bkgd_White.jpg