What we specialize in:
Defining strategic [creative] directions and support making key decisions, through strategic planning, growth identification (organic and inorganic), future scenario planning, new market strategy, and competitive strategy.
What’s going on in the W/S industry as whole?
Existing and emerging market review.
- Value Propositions
- Visual Identities
Opportunities to expand and redefine:
- Who is Brand Assembly selling to?
- What’s happening demographically with Brand Assembly’s customers?
- Existing and emerging market review.
What does everything we’ve learned mean for BA?
PROSPECTING & STRATEGY
Future-minded reflection and projection
- Defining pathways forward, focused on:
- Evolving Marketplaces
- What do you ‘own’ in customers’ minds?
- What could it own in the future?
- What are the implications for how your brand looks, feels, and communicates?
AUDIT - Existing Strategy, Coms and Messaging
- Brand Communications & Messaging Strategy Audit
- Character & Tone
- Points of Differentiation (PoDs)
- Define what brand/Company uniquely owns in a customer’s psyche Differentiated Context Definition
Crafting a Holistic, Actionable Brand Strategy
Examine existing engagements and strategies, both articulated and tacit, for opportunities and weaknesses.
- North Star: What informs the brand’s reason to exist and how it behaves?
- Purpose: Why the brand exists, expressed as a single, essential defining statement.
- Beliefs: What the brand stands for, expressed as a series of short declarative statements.
- Mission: Mission statement expressing not only what Brand stands for now, but where the company is going.
Define evolving value proposition[s]
CONCEPTUAL VISUALIZED TARGETS
Create and define directions [per platform] aimed at growing Brand awareness and followers as well as engagement.
Messaging: What story can your business ‘own’ and grow?
Maximizing Content: Holistic, 360 degree approach to all messaging (review & define)
Touchpoints: Understanding your reach now & in the future
Engagement: Rubrics for measuring success… and how to maintain momentum.