What we specialize in:


Strategic Offerings

Defining strategic [creative] directions and support making key decisions, through strategic planning, growth identification (organic and inorganic), future scenario planning, new market strategy, and competitive strategy.

 
 

Exploratory Research

Customised research methodologies

PRIMARY

Gathering exploratory and specific information

  • Interviews
  • Surveys
  • Questionnaires
  • Focus Groups
  • Questionnaires

SECONDARY MARKET RESEARCH

Validating our findings through compiling supporting case studies and data touchpoints

Competitive Analysis

What’s going on in the industry as whole?

LANDSCAPE

Existing and emerging market review.

  • Value Propositions
  • Taglines
  • Visual Identities

AUDIENCE

Opportunities to expand and redefine:

  • Who is organization selling to?
  • What’s happening demographically with organizations’s customers?
  • Existing and emerging market review.

Opportunity Territories

What does everything we’ve learned mean for the organization?

PROSPECTING & STRATEGY

Future-minded reflection and projection

  • Defining pathways forward, focused on:
    • Evolving Marketplaces
    • What do you ‘own’ in customers’ minds?
    • What could it own in the future?
    • What are the implications for how your brand looks, feels, and communicates?

AUDIT - Existing Strategy, Coms and Messaging

  • Brand Communications & Messaging Strategy Audit
  • Character & Tone
  • Points of Differentiation (PoDs)
  • Define what organization uniquely owns in a customer’s psyche Differentiated Context Definition

Crafting a Holistic, Actionable Brand Strategy

Examine existing engagements and strategies, both articulated and tacit, for opportunities and weaknesses.

  • North Star: What informs the brand’s reason to exist and how it behaves?
  • Purpose: Why the brand exists, expressed as a single, essential defining statement.
  • Beliefs: What the brand stands for, expressed as a series of short declarative statements.
  • Mission: Mission statement expressing not only what Brand stands for now, but where the company is going.

Communications Strategy

Define evolving value proposition[s]

CONCEPTUAL VISUALIZED TARGETS

Create and define directions [per platform] aimed at growing Brand awareness and followers as well as engagement.

STORYTELLING

Messaging: What story can your business ‘own’ and grow?

Maximizing Content: Holistic, 360 degree approach to all messaging (review, research & define)

Touchpoints: Understanding your reach now & in the future

Engagement: Rubrics for measuring success… and how to maintain momentum.