What we specialize in:
Defining strategic [creative] directions and support making key decisions, through strategic planning, growth identification (organic and inorganic), future scenario planning, new market strategy, and competitive strategy.
Customised research methodologies
Gathering exploratory and specific information
- Focus Groups
SECONDARY MARKET RESEARCH
Validating our findings through compiling supporting case studies and data touchpoints
What’s going on in the industry as whole?
Existing and emerging market review.
- Value Propositions
- Visual Identities
Opportunities to expand and redefine:
- Who is organization selling to?
- What’s happening demographically with organizations’s customers?
- Existing and emerging market review.
What does everything we’ve learned mean for the organization?
PROSPECTING & STRATEGY
Future-minded reflection and projection
- Defining pathways forward, focused on:
- Evolving Marketplaces
- What do you ‘own’ in customers’ minds?
- What could it own in the future?
- What are the implications for how your brand looks, feels, and communicates?
AUDIT - Existing Strategy, Coms and Messaging
- Brand Communications & Messaging Strategy Audit
- Character & Tone
- Points of Differentiation (PoDs)
- Define what organization uniquely owns in a customer’s psyche Differentiated Context Definition
Crafting a Holistic, Actionable Brand Strategy
Examine existing engagements and strategies, both articulated and tacit, for opportunities and weaknesses.
- North Star: What informs the brand’s reason to exist and how it behaves?
- Purpose: Why the brand exists, expressed as a single, essential defining statement.
- Beliefs: What the brand stands for, expressed as a series of short declarative statements.
- Mission: Mission statement expressing not only what Brand stands for now, but where the company is going.
Define evolving value proposition[s]
CONCEPTUAL VISUALIZED TARGETS
Create and define directions [per platform] aimed at growing Brand awareness and followers as well as engagement.
Messaging: What story can your business ‘own’ and grow?
Maximizing Content: Holistic, 360 degree approach to all messaging (review, research & define)
Touchpoints: Understanding your reach now & in the future
Engagement: Rubrics for measuring success… and how to maintain momentum.